Changing Consumer Demand – And your bottom line

Millennials and younger generations often seek more renewable/ sustainable energy options

Did you know that Millennials are willing to pay for renewable energy resources and change providers if they can get better value or service?  They are especially passionate about things that impact others such as the planet and the environment.  Having grown up with an understanding of climate change as an issue of their era and sustainability as a value they embrace, one way to attract this consumer group is to build their trust.

According to the “Spotlight on Millennials” report from the Smart Energy Consumer Collaborative (SECC) “Millennials, defined as anyone born between 1982 and 1999, are much more likely to belong to SECC’s Green Champions segment, a tech-savvy group of consumers that place a higher value on the environmental benefits of new energy technology”.  They are inclined to choose companies that endorse more eco-efficient practices. More often than previous generations, they are willing to acquire energy and services from an alternative provider.


Millennials want 4 things from energy providers:

  • Personalization.
  • Best value.
  • Seamless customer experience.
  • Renewable resources as investments.

Marketing to this generation of consumers needs to focus on the following:

  • Authenticity.
  • Information Driven.
  • Prioritize their needs.
  • Collaboration.

The system we use to heat and cool our homes and businesses are changing. As the use of renewable technologies grows, we see environmental and health impact improvements as well as increased efficiency from our HVAC systems.

Schneider Heating & Air Conditioning is the leader in heating, cooling, ventilation, and air quality products and services in the La Crosse area. We have been serving the Coulee Region for more than 80 years. Our technicians are highly and continually trained utilizing the most sophisticated HVAC (Heating, Ventilation, and Air Conditioning) technologies and equipment. All of our service technicians are NATE (North American Technician Excellence) certified—the largest non-profit certification organization that is governed, owned, operated, developed, and supported by the HVAC industry. At Schneider Heating & Air Conditioning, we pride ourselves on amazing customer service. Contact us today.